Travel makes us feel a part of something greater. In this unit, Marriott Bonvoy gave free creative reign with the KPI of engagement and goal to get users to "Travel Better." Here, the user is taken into an immersive experience where they can select a location to discover sustainable and meaningful ways to experience the world around us. The unit starts out with a decision tree where, the static imagery comes to life with b-roll footage of the location upon hover. When the user selects a location, they are taken to a side scrolling carousel that brings the user into the sights and sounds of their selected destination, with information about the sustainability of that location and tips on how to travel better. The user can click on the "Learn More" CTA to be redirected to site or go back to explore a different location.
Click on this link to travel better.
Design & Development by Raeanne Villongco Creative LLC